VAK Marketing launches iGamingToday, a B2B news outlet for the iGaming industry
The agency behind marketing and PR programmes for iGaming, FinTech and Web3 companies is opening a newsroom that covers regulation, operators, suppliers, payments and deals, in English and Russian.
iGamingToday, a news outlet covering the business of online gambling, has gone live at igamingtoday.net. It is published by VAK Marketing, a marketing, PR and B2B growth agency that works with iGaming, FinTech, Crypto and Web3 companies.
The site follows the questions that decide how the industry makes money and how it is allowed to operate. Its sections cover regulation and compliance, casino and games, sports betting, payments, technology, marketing and affiliates, finance and M&A, and executive moves. Interviews, in-depth analysis, market data and an industry events calendar sit alongside the daily news.
Two languages from day one
English is the main language of iGamingToday. A Russian edition is available through the language switcher at the top of every page, so readers in Russian-speaking markets can follow the same coverage.
Who is behind it
VAK Marketing was founded by Vladimir Alex Kochenov. The agency describes its work as building a complete marketing system for a project: strategy, positioning and brand packaging first, then PR, LinkedIn, SEO, content, lead generation, media placements and automation.
According to the agency, its team has more than eight years of experience in crypto, fintech, iGaming and B2B marketing, has secured over 280 publications for clients in international finance and iGaming media, works with a database of more than 700 media outlets and has supported over 250 projects. Its client list includes Ethereum Foundation and Huobi Global, as well as iGaming companies working under NDA.
How the newsroom works
iGamingToday separates editorial content from commercial material. Press releases appear in their own section and are published as received, sponsored content is labelled, and clients of the publisher receive no special treatment in coverage. The rules are set out in the outlet’s editorial policy.
Companies can send news, press releases and interview requests through the contact page or to hello@vakmarketing.com. Advertising options are described on the Advertise page.
Disclosure: iGamingToday is published by VAK Marketing.